Emerging Franchisors: Why Brokers Should Take a Closer Look - Zorakle Profiles Franchisee Profiling

On Thursday, October 23 at 1:00 PM CT, Rebecca Monet will host an exciting webinar featuring two respected industry leaders: Adrienne Leigh and Lisa Welko. Together, they’ll tackle an important and often overlooked topic—Emerging Franchisors.

For brokers, the question is clear: Should I introduce my candidates to emerging brands? While established franchisors bring stability, emerging brands often provide unique opportunities for candidates looking to grow with a concept from the ground up. Adrienne and Lisa will share why brokers should consider presenting these options—and how to know when the timing is right.

For franchisors, credibility is everything. The panel will discuss what emerging brands must have in place—from proven systems to clear financial models—to earn the trust of brokers and serious candidates.

Meet the Hosts:

• Lisa Welko – A top franchise broker, global franchise influencer, and multi-unit franchisee with over 25 years of business ownership and more than 20 years in franchising. Lisa has helped hundreds of professionals find the right franchise opportunity to match their passion and lifestyle.
• Adrienne Leigh – Known for helping “corporate exiles” transition into entrepreneurship, Adrienne is an award-winning franchise broker with 20+ years of experience. Having been a licensee, franchisee, independent business owner, and worked on the corporate side of franchising, she brings a unique, well-rounded perspective to the franchise journey.
• Rebecca Monet – CEO and Chief Scientist at Zorakle Profiles, Rebecca has spent decades equipping franchisors and consultants with powerful assessment tools that uncover the psychology of fit, ensuring prospective franchisees align with the right brands for long-term success.

Whether you’re a broker looking to broaden your portfolio or a franchisor preparing to launch your concept, this webinar will give you the insights needed to make informed, strategic decisions.

👉 Register here to save your spot!