This month Mary Ann O’Connell of FranWise ® and Lori Lofstrom of Holmes Lofstrom hosted the Q2 Orange County Franchise Business Network meeting.  As one of the San Diego FBN hosts, I’ve always found value in attending other area meetings, but after seeing the topic for this session and the panel of speakers I knew I couldn’t miss it.

Mary Ann moderated a panel of seasoned franchise executives with specialties in operations, sales, and law. The panel included: Brian Balconi – The Camp Transformation Center, Grace Pineda – Club Pilates, and Lori Lofstrom – Holms&Lofstrom.

In an open Q&A session, the panel addressed questions from the audience as well as mixing in personal experience examples to provide insight for everyone in the room. While the topic was focused on emerging brands, there was invaluable information for any size organization in the room.