by Michelle Hummel

Engagement has been the buzzword in the digital marketing landscape for nearly a decade and with good reason. While there are many technical definitions, at its core, engagement is just another word for conversation. Basically, it’s what puts the social in social media, and now in the time of physical distancing, engagement is more important than ever. 

Read the full article here: https://thefranchisewoman.com/2020/07/24/growing-your-franchise-through-engagement/