Franchise marketing success can be a delicate balance between traditional marketing, word of mouth and social media.  You hear it everywhere, “Social media is the next big thing in marketing” and “Companies need to create relationships and make connections with their customers”, but no one tells you how to use social media successfully to do that.

This video featuring, Paul Segreto, Certified Franchise Executive (CFE) and CEO at Franchise Foundry for over thirty years, explains the 10 Commandments of Social Media, how to make a significant impact using social media.  Enjoy.