Tailored Tools for Franchisors and Brokers:
Franchisors and Brokers use Zorakle differently to achieve their goals within the franchise ecosystem. Franchisors leverage Zorakle to identify the best potential franchisees by analyzing alignment metrics like high-quality matches, visibility in broker-generated leads, and detailed insights into broker engagement. This helps them optimize their franchise recruitment strategies. Brokers, on the other hand, use Zorakle to generate and manage leads, match them to franchisors based on compatibility scores, and facilitate introductions. Brokers rely on Zorakle’s tools to streamline their lead-generation process and maximize commissions through successful franchise placements. Together, their usage complements each other, driving efficiency and better results for both parties.
