by Michele Rempel

It is an understatement to say that this year has NOT been business as usual. In any other year, most business owners and leaders would be looking at their last year’s marketing efforts for the holiday season to evaluate and make a plan for this year. However, in this very different holiday buying season, many owners are feeling a little lost about which marketing approach is best to take.

Read the full story here: https://issuu.com/thefranchisewoman/docs/tfwnov2020pages/s/11250170