Lonnie Helgerson joined Stan Friedman and Paul Segreto on Franchise Today.

“Every year tens of thousands of new franchisees open their doors for business and look to fulfill the American dream of success, and every year hundreds of new franchise companies announce their plans to be the next McDonalds, Subway Restaurants, Marriott, RE/MAX, or Great Clips and fail to reach that goal. Why?” – Lonnie Helgerson, Author, Five Pennies ‘Ten Rules to Successfully Build a Franchise Mega-Brand and Maximize System Profits’

http://www.blogtalkradio.com/franchisetoday/2016/03/02/sun-tzu-for-franchising