This article is shared from Multi-unit Franchisee Magazine. It is written by Darrell Johnson, CEO of FRANdata an independent research company supplying infromation and analysis for the franchising sector.

Every crisis creates brand winners and losers. This one is no different. Eventual brand winners will be those that best understood the long-term implications during the crisis and reimagined their businesses from the ground up. I’m not yet prepared to forecast the winners, but I can raise some questions that might help multi-unit operators consider their next brand or industry to invest in.

https://www.franchising.com/articles/how_the_covid_crisis_will_determine_brand_winners.html