Welcome Aboard Prime Senior Placement

Posted on February 12, 2026

Welcome Aboard: Prime Senior Placement

Prime Senior Placement was founded in 2021 by senior care industry veterans Joe Soles, George Heinemann, and Tim Meehan to simplify one of the most overwhelming decisions families face: finding the right senior living community for a loved one. Headquartered in Birmingham, the company was built on the belief that families deserve compassionate, knowledgeable guidance throughout the placement process. Franchise owners serve as trusted advisors, helping seniors evaluate assisted living, memory care, and other senior housing options at no cost to the family, while partnering with senior living communities that compensate them for successful referrals.

Prime Senior Placement began franchising the same year it was founded, offering entrepreneurs a purpose-driven, home-based business model with relatively low startup costs and comprehensive training. The franchise provides ongoing operational, marketing, and business development support while positioning owners to capitalize on the growing demand for senior placement services as America’s aging population continues to expand. The company notes that approximately 70% of adults over age 65 will require some form of long-term care, creating significant long-term demand for experienced placement professionals who can help families navigate an increasingly complex senior care landscape.

What others are saying about: Prime Senior Placement

“Prime Senior Placement gave me the opportunity to build a business that feels meaningful every day. The training and support helped me feel confident from the start, and I love knowing the work I do makes a real difference for families.” – Actual franchise owner

Right-Fit Franchisees

Prime Senior Placement is committed to growing their franchise system with right-fit franchisees. They recently engaged Zorakle Profiles in a research project to determine the DNA of their ideal franchisee. Zorakle’s SpotOn! Blueprint uses 7 statistically validated sciences to determine the attributes that separate high-performing franchisees from low performers. Welcome Aboard Prime Senior Placement.

Learn more about: Prime Senior Placement

Contact: 877-463-3888

This entry was posted in DNA & New Clients, Prime Senior Placement

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